The Faculty of Public Relations, Advertising, and Marketing at UniMAC-GIJ is gearing up for the inaugural PR Measurement and Evaluation Seminar. The event will take place on July 27th at the Institute’s new campus in Dzorwulu. The seminar’s theme, “From Data to Insights: Demonstrating Value through Measurement and Evaluation,” aims to provide valuable insights for participants interested in understanding PR measurement and evaluation practices and how to excel in their field.
The seminar will feature a distinguished lineup of PR industry experts, including Mawuko Afadzinu, President of IPR-Ghana; Professor Isaac Blankson, President of the African University College of Communications (AUCC); Ms. Betty Alouch Buyu, Public Relations Manager for Gold Crest Refinery Limited; Akosua Kwafo Ogyiri, Communication and Media Manager for WaterAid Ghana; Johna Burke, Global AMEC Managing Director, and Professor Daniel Du Plessis from the University of South Africa.
Key discussions at the seminar will focus on Measurement and Evaluation in public relations, exploring innovative techniques beyond conventional teachings. The use and relevance of Advertising Value Equivalencies (AVEs) in PR will be examined, shedding light on their impact on assessing PR success. The seminar will underscore the significance of Measurement and Evaluation in proving and enhancing the value of PR campaigns.
As the event approaches, excitement is building among participants who look forward to gaining transformative knowledge at the “Measurement and Evaluation Seminar.” With the guidance of PR experts and the efforts of FOPAM-GIJ, aspiring PR professionals will be equipped to make data-driven decisions that will propel their careers and shape the future of Public Relations.
The Faculty of Public Relations, Advertising, and Marketing (FOPAM) at UNIMAC-GIJ consists of experienced academics with a blend of industry knowledge and research expertise, ensuring students receive comprehensive training.
Established in 1959, the Ghana Institute of Journalism (GIJ) is the leading university for media and communication training in Ghana and a pioneer in the Sub-Saharan Region. From its origins as a certificate-awarding institution, GIJ has evolved into a university granting diplomas, bachelor’s degrees, and master’s degrees
