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UniMac launches PhD in Communication Studies

 The University of Media Arts and Communication (UniMac) has officially launched Doctor of Philos­ophy (PhD) in Communication Studies, to address the growing demand for highly qualified pro­fessionals in media and commu­nication.

The Vice Chancellor of the University, Prof. Eric Opoku Mensah, said the initiative marked a major milestone in UniMac’s mission to advance media and communication education in the country and Africa.

He said “Unimac occupies a distinct position in Ghana’s edu­cational landscape, providing spe­cialised education in media arts and communication. The launch of this doctoral programme is a defining step in ensuring that our country remains at the forefront of communication scholarship in Africa.”

“This PhD programme will not only strengthen Unimac’s leadership role, but also position Ghana as a key player in the global media and communication space,” Prof. Mensah said.

He noted that communication played a central role in driving in­novation, public engagement and industrial competitiveness.

“Effective communication also strengthens democracy by promoting transparency, account­ability, and citizen participation in governance. Through this pro­gramme, Unimac aims to develop leaders who will enhance these vital democratic pillars,” Prof. Mensah noted.

He appealed to alumni, industry players, and prospective students to engage with the university and explore the vast opportunities the new programme offers.

The Pro Vice Chancellor, Prof. Winston Kwame Abroampa, said that the programme was compre­hensive and designed to produce graduates who would excel not only in academia, but also in industry and policy-making.

He said that UniMac was com­mitted to shaping the future of media and communication studies and to ensure that the next gener­ation of scholars were equipped to lead in a rapidly evolving global landscape.

Prof. Abroampa explained that to be admitted into the new programme, applicants must possess a Master of Arts Degree in a Communication-related field from an accredited university with a CGPA of 3.0 and above.

Also, applicants are required to present a 3,000-word research proposal of an intended area of study as part of the application process.

The school indicated that pro­spective applicants for the PhD programme may specialise in any of the following areas: media and journalism, political communica­tion, public relations, marketing and advertising, development communication, and theatre studies.

The programme the school added will be delivered in a blend­ed mode of virtual and in-person lectures in collaboration with sea­soned scholars with international repute from Virginia Tech Uni­versity, USA, and Nelson Mandela University, South Africa.

 BY EMMANUELLA MBAMA AKIMBI

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