A new CEO of Chelsea has referred to Blues fans as ‘customers’ and calls the game of football a ‘product’, according to a report yesterday.
Chief executive Chris Jurasek recently joined the club and he will be looking to drive commercial revenue for the club and looking at marketing and sponsorship.
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So it is probably no surprise to see him speaking this way. Although we have to say allegedly speaking this way, because the report is not directly from his mouth and in fact, it is actually only claimed by The Daily Mail, who say that it comes from a recent staff meeting.
They claim that Clearlake company man Jurasek has made quite the impression since joining last May, and is not afraid to call it as he sees it.
Indeed, in a recent staff meeting with new starters he was asked if he supported Chelsea. To paraphrase, and to open mouths, he responded that he was ‘not really a football fan’ before adding that he refers to the game at Premier League meeting as ‘a product and our fans as customers – which people get mad at’.
